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Garage Beer – The Beer Bed™ Beer-Filled Waterbed Giveaway

Concept & Campaign Story:

“From the guys who once put beer in hot dogs comes something even dumber — and this time, it’s your bed.”

Created as part of a giveaway campaign, the BeerBed™ is an actual beer-filled waterbed with dual beer taps built into the headboard.

  • Features: Beer-filled mattress, integrated kegerator, headboard taps, and waterbed mattress.
  • Quote from VP Corey Smale: “Every creative attempt we make is designed to be at least twice as dumb as the last thing we did.”

My Role:

As director, producer, and on-set creative spark:

  • Oversaw concept, design, and execution of the BeerBed™
  • Collaborated with Garage Beer’s internal marketing team
  • Built the prototype: integrated beer bed, frame, and kegerator headboard
  • Directed and produced the hero spot video

Brand Takeaways

  • Memorable & shareable: Creates buzz in crowded beer/commercial markets
  • Viral-first mentality: Fits Garage Beer’s brand of “dumb but deliberate”
  • Earned media success: Covered by CampaignLive, DesignRush, KCTV5, KMBC, PhillyVoice, Men’s Journal, etc.

Press Links: