“Kelce credits St. Louis-based director and editor Jordan Phoenix as a key partner. “He just has an eye for making all these ideas actually happen,” says Kelce. He’s a very talented guy who is down to do fun things and operate very quickly.” – Fast Company
Fast Company just called our new Garage Beer Christmas ad “an instant Christmas classic.” The whole idea started as a dumb song he and his buddies used to belt out in college, and somehow we turned it into a legit holiday production in just a few days.
The article talks about how Garage Beer leans into “fastvertising”—basically moving quick on weird ideas before they stop being funny. Jason even pitched another one mid–road trip where he wanted to re-create Babe but sing “More Than Words” to a beer instead of a pig. That’s the level of chaos we’re operating at.
Garage’s team is tiny, but the vibe is big—and Fast Company points out that even as the brand goes national, the plan is to keep it small, scrappy, and stupid in the best way. Jason gave me a shoutout as the guy helping turn these silly dumb ideas into actual videos, which I’ll happily take.
Read the full article here: Fast Company – Jason Kelce’s new Garage Beer ad is an instant Christmas classic