DesignRush wrote a whole article about BREWMITE II, the ridiculous little martial arts beer movie I made with Garage Beer. The first one blew up back in April (7 million views—turns out people really like watching Jason Kelce fight for beer), so we decided to crank the insanity dial even higher. This time, Jason drags his brother Travis into the chaos, and then UFC legend Chuck Liddell shows up to punch people in the face.
I directed the whole thing with the Garage Beer crew, and we went full VHS-core—cheesy montages, inside jokes, fake underground beer tournaments, the works. Somehow, this brand is now basically a movie studio. We’re making trailers, posters, VHS tapes, and even throwing fan events. All for a beer that proudly calls itself “beer-flavored beer.”
If you want to see the full write-up (and confirm I’m not making this up), check it out here: DesignRush – Garage Beer x Jason & Travis Kelce x Chuck Liddell